The brand: Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic, artisanal prints to achieve their bohemian style.
The product: Fun, floaty, fabulous. Cast in a beautiful berry tone, this maxi dress is cut in a super-floaty silhouette that was made the dance in the breeze. Finished with florals from the open neckline to the tiered skirt, it's the perfect option for alfresco dining and long sunny days out.
The fabric and fit: Spun in a swishy cotton and viscose blend. Sizing in-line with East. Purple
