The brand: Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic, artisanal prints to achieve their bohemian style.
The product: Neutrals? Not today. Cast with a white backdrop, this dress combines bohemian embroidery with pretty ruffles and airy details. The blouson sleeves crop just before the wrist, finished with a v-neckline and tassel detailing.
The fabric and fit: Engineered in lighter-than-air cotton. Sizing in-line with East. White
