East Fruit and Floral Print Midi Dress Red

The brand: Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic, artisanal prints to achieve their bohemian style.

The product: What's another floral dress? Adorned with florals and fruits through the flowy midi-length silhouette, this dress boasts an open neckline with vine embroidery that runs through the bodice and empire line. Bursting with fruit and florals, it's a true reach-for piece for spring and summer.

The fabric and fit: Spun in soft and sturdy cotton poplin. Sizing in-line with East. Red