As part of the launch of our stunning SS20 bridal collection, we wanted to celebrate some of the amazing craftspeople who helped create it. Hand embellishment is part of our heritage and we are so proud to be sustaining traditional handcraft techniques through our designs. Here, we’re putting the spotlight on artisan Maya Devi and our Emmeline Bridal Dress.
An elegant design, this beautiful wedding dress is intricately detailed with hand-beaded embellishments. A flattering fit, the slight flare gives a traditional touch that will wow on your special day.
Maya is a fine embellishment artisan and lives in Sikenderabad, a small town in Uttar Pradesh known for its intricate hand-embellished work. She likes to work from home and lives with her husband Prem Chand. Prem is also a hand-embellishment artisan who taught Maya the skills she uses today.
Together they have a loving family of two sons and one daughter who are all happily married and have children. Maya loves her daughter-in-law Baby, who she now encourages to learn similar skills – Baby is now learning to stitch.
Working with craftspeople in faraway places is a complex process with lots of challenges. But it’s always been an important part of who we are and what we do. Our continued commitment to using handcraft helps sustain skills and livelihoods, as well as adding something special and unique to our collections.
A member of our Monsoon team personally visits our artisans, to watch our beautiful product come to life and get to know the people behind the intricate craftsmanship. We’ve worked closely with our ARTISAN suppliers to introduce worker handbooks where artisans can track the number of pieces they’ve worked on and, in turn, keep a record of their wages. This helps create transparency in the supply chain, letting us know who is making our clothes, and allowing us to make sure that the artisans have been fully paid for their beautiful work.
