We are so proud of our Ashoka collection, a range of handcrafted pieces featuring beautiful prints from our archive and made with sustainable fabrics – it is one of a kind. To tell you more about how this collection was created with spoke to Caroline, our Head of Design, to find out more about it!
We wanted to develop a range which celebrated craft and the incredible artisans that we have worked with for so many years, while using modern styles and colours.
Really important! I think these messages resonate well with the brand, and we will continue to reference these three pillars every season whether it’s through beach or casual or occasion.
Colour, pattern and texture – while also always trying to find ways to make a garment contemporary but timeless.
We look at what techniques we want to use, like batik or woodblock, then research what colours we think will work as a collection and find inspiration for this technique. For instance, batik has a very specific look, so we wanted to make it feminine with this beautiful pattern and patching the panels to create intracity. With the Blake red woodblock dress, we loved the flash of pink that created unexpected colour harmonies – it didn’t feel too traditional and we were excited with how it came out!
The Blake woodblock dress encapsulates everything for me right now. Optimism, sustainability, versatility, all with natural comfort and a style that you will revisit for years to come.
Read more about the artisans that made this collection in our previous blog posts:
Ashoka | Handcrafted with Love
ARTISAN Collection: Rima Batik Dress
