The brand: Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic, artisanal prints to achieve their bohemian style.
The product: Romantic, floaty, and straight out of a storybook. This cottage-core dream dress is all about the details—ditsy florals, a smocked bodice, and soft pleating through the placket. With long sleeves and an airy maxi silhouette, it’s perfect for countryside strolls or cosy café dates.
The fabric and fit: Spun in a cotton and viscose blend. Sizing in-line with East. Green
